This Month’s Newsletter
March 2017: Clone Wars: Automation in Research
|You have never had so many ways to get close to your customers. Really. Because research is getting faster and cheaper. You can book online research which comes back to you as a PowerPoint presentation within hours which no researcher has set eyes on. The whole process has been automated. There are two up and coming discussions about automation and Artificial intelligence in research and whether it’s a brilliant innovation or dumbing down.
On Tuesday Feb 28th you can join a free online webinar organised by New MR. Ray Pointer, Steve Phillips, Fiona Blades, Rachel Lawes and Natalie Geddes will be debating how far automation can and should be allowed to go.
And on March 14th if you are coming to the MRS conference I will be chairing a panel on the topic Can Automation Co-exist with Elicitation? My panel will include author and psychologist Oliver James, Dr Mariann Hardey from Durham Business School, Steve Phillips once again!, and Anjali Puri of Global TNS. There is still time to book.
One way or another you should think about how far the robots should be allowed to go. But whatever your conclusion – you need to be talking to your customers! I shall let you know how it goes!
Do I have your attention?
I have been doing some reading up of engagement thinking for an up and coming project. Of course, when I call it engagement, it sounds respectable. but what exactly IS engagement and when it does it become mere irritation attention seeking when online visitors swiftly scroll past or click onto a new window?
The challenge is that increasingly people are not engaged by the many messages they get every day. They are distracted by them from the tasks they are trying to do. And being distracted doesn’t mean you are paying attention to the thing which distracted you. In the coming weeks I shall be running interviews with industry figures on this topic. If you think you have something to say about the topic get in touch.