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Best New Thinking Winner 2010

Account Planning Craft

To explain – there’s a sister website called  where there is a whole section on Planning Craft. So here’s the link to get there.

Here are a series of links to access different parts of it

What I hadn’t realised was that in Heather LeFevre’s book – one of her interviewees Jason Oke referenced Planning Kata on this site so having moved it across to the link will have gone dead – so here’s how to find your way back to it via the original page on Just click on Kata and it will take you there.



Craft Topics

Create More

Planning Primer

Brands Area

Integration Zone

Brand Promise

Brand Audience

Brand  Delivery







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