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Best New Thinking Winner 2010

Running research projects

I have been a market researcher for almost all of my career. When working inside comms agencies that meant I bought research from research agencies as well as ran quant and qual studies myself.  I can run qualitative and quantitative studies for you. I like to think that every project is unique and is designed differently from the others. You’re paying for a chef so why get a fast food product when I can cook to order?

Whether depth interviews, face to face groups, online research studies or surveys tell me what you want and I will sort it out for you.

Running research projects effectively requires a blend of process and creativity

If you need some encouragement – well I have taught market researchers how to do research for the Market Research Society, the AQR and using my own training company Electric Learning which I run with Joanna Chrzanowska and which we took over from Mike Imms.  I have won awards for research I have run and for papers I have written about the research process.  So a lot of experience and still a lot of passion for doing research well and digging deep.

I’m a member of the Market Research Society and the Association for Qualitative Research

If you want to talk to me about research then call John Griffiths on 07740  125794 or john.griffiths(Replace this parenthesis with the @ sign)paab.biz


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